Brand in a box · Independent single-person nonprofit
Advancing Treatments for Neurological Injuries
A UCLA neurosurgeon's 501(c)(3), funding spinal cord injury research. We built the brand, the logo, the site, hosting, and a donation flow — then set it up so the team can run it themselves.
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Identity
Playfair · DM SansPrimary · reversed
Mark
The identity leans clinical but warm — a serif display face for authority and a clean sans for clarity, on a spectrum of teals that reads as calm, capable, and medical without feeling cold.
Playfair Display
Display · headlines
DM Sans
Body · labels
Teal
#4D9BAA
Teal Deep
#357A87
Charcoal
#1E2A2D
Cream
#F0F4F5
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The mission
bridging research & the clinic
Bridging the gap in spinal cord injury research.
The Foundation works with laboratories translating rehabilitative strategies to the clinic, and the patients who stand to benefit — pioneering research, patient resources, and translational medicine.
Dr. Daniel C. Lu
Founder · UCLA Neurosurgery
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The website & donations
built to give
Advancing Treatments for Neurological Injuries
Improving quality of life for people with spinal cord injuries through research, patient resources, and translational medicine.
Support Our WorkDonate
A clear path from mission to a working donation flow.Visit the live site ↗